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Displaying items by tag: story
Monday, 08 August 2011 16:08

Writing the professional bio

The professional bio: Make it snappy. Start with something that helps to tell your story but doesn't sound like a re-hashed resume line. Here's an example: A financial planner hired me to write her professional bio. Her strength was working one-on-one with people. She told me that most of her business happens around the kitchen table ... her clients' kitchen tables. That was the first line of the bio.

Published in Writing style
Monday, 11 July 2011 13:17

Writing profiles

One thing I've learned from writing profile pieces is that everyone has a story. And the most interesting stories aren't usually what PR people promote. A question that works well during my interviews is: Tell me something that you don't think people know but they should.

Published in Writing style