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Displaying items by tag: Facebook
Expert marketing advice: Facebook allows you to separate your personal and professional identities, according to Kevin Pho, M.D., a Nashua, N.H., internist and founder and editor of http://KevinMD.com/. "I always advise doctors to take a dual-citizenship approach: having personal pages closed and only available to friends and family, then having more professional Facebook pages open to the public, so your patients can see," Dr. Pho said during a recent interview for Dermatology Times magazine. He makes a good point. We should separate business and pleasure by having separate pages on Facebook. It's not necessarily that you might post or write about something inappropriate, but your friends could very well post things that are not for prime time.
Published in Writing style
Friday, 28 January 2011 12:26

The Power of Social Media

Years ago, networking meant having a Roladex. If you were lucky, you'd have 100 or so strong contacts. Today, with a combined traditional networking and social media approach, you might still have those strong contacts, along with hundreds or thousands of virtual contacts. Accessing social media via Twitter, Facebook, YouTube, etc., is amazingly powerful. I've watched my college-aged daughter amass 40,000 viewers on a relatively unknown online show. She Tweets, blogs and Facebooks about upcoming showtimes and guests. Her guests, who tend to be savvy social media users, do the same. Before you know it, she has done for free what people in the past would pay thousands of advertising dollars to achieve. I'm learning from her that it's all about followers, links, contacts. The possibilities are endless, virtually. The message here... there's no escaping the need to get onboard.    

Published in Writing style