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Tuesday, 10 May 2011 14:09

Blogging for business Featured

Written by  Lisette Hilton
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The other day I interviewed Wendy Lewis, president, Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, www.wendylewisco.com about the art of blogging for Cosmetic Surgery Times magazine.

 

While she was talking about how cosmetic and plastic surgeons can best create and use blogs, any person in business can use these simple tips: 

 

  • Blogging should be about a topic of interest and within your expertise.
  • Remember to use key words in your blogging, but not so much that the content becomes impossible to read and you lose the message.
  • Good fodder for blogs: timely news topics and trends. Remember, blogs should be current.
  • Stress education over promotion in your blog content.
  • Consider writing unique content. Google doesn’t like duplicated content. If your blog post is something you pulled off another website, that’s not going to help you.

 

Thanks, Wendy!

Last modified on Tuesday, 10 May 2011 14:23
Lisette Hilton

Lisette Hilton

This blog is a forum for discussion about several types of writing, including reporting, content writing, marketing copy or blogging. My aim is to offer readers ideas, insight and provoke thinking about issues and trends as they pertain to one of these writing categories. I’m Lisette Hilton, president of Words Come Alive. I’ve been a writer and reporter for more than 20 years. I’ll share some of what I’ve learned from communication experts and as a reporter. I also hope to learn from you. So, be sure to chime in.

Website: wordscomealive.com