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Friday, 28 January 2011 12:26

The Power of Social Media Featured

Written by  Lisette Hilton
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Years ago, networking meant having a Roladex. If you were lucky, you'd have 100 or so strong contacts. Today, with a combined traditional networking and social media approach, you might still have those strong contacts, along with hundreds or thousands of virtual contacts. Accessing social media via Twitter, Facebook, YouTube, etc., is amazingly powerful. I've watched my college-aged daughter amass 40,000 viewers on a relatively unknown online show. She Tweets, blogs and Facebooks about upcoming showtimes and guests. Her guests, who tend to be savvy social media users, do the same. Before you know it, she has done for free what people in the past would pay thousands of advertising dollars to achieve. I'm learning from her that it's all about followers, links, contacts. The possibilities are endless, virtually. The message here... there's no escaping the need to get onboard.    

Lisette Hilton

Lisette Hilton

This blog is a forum for discussion about several types of writing, including reporting, content writing, marketing copy or blogging. My aim is to offer readers ideas, insight and provoke thinking about issues and trends as they pertain to one of these writing categories. I’m Lisette Hilton, president of Words Come Alive. I’ve been a writer and reporter for more than 20 years. I’ll share some of what I’ve learned from communication experts and as a reporter. I also hope to learn from you. So, be sure to chime in.

Website: wordscomealive.com