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To Tweet or Not to Tweet: Expert Tips about Using Social Media

Gary Vaynerchuk and other experts offer primers on using Twitter, Facebook, and other social media platforms.

By: Lisette Hilton | John H. Ostdick
Date: February 2010
Source: Success Magazine

The tools being trumpeted as paving the new road to riches—Twitter, Facebook, YouTube, blogging—depend on fundamentals common to most good business plans: People buy things from companies they like, trust, remember or that provide them with value. All this is happening in a new way as social media transforms how people make connections and do business. “We can be more intimate with our marketplace, customers and peers,” explains Mari Smith, president of the International Social Media Association. “Consumers are developing the expectation that companies are going to be more available and respond more quickly, that people are listening.”

Facility Maintenance and Capital Planning

By: Lisette Hilton
Date: July-August 2009
Source: FutureAge Magazine

As long-term care communities get larger and more sophisticated, physical plant management and planning practices must improve as well. Preventive maintenance planning must be joined to planning for replacement of equipment and renovation of buildings, and incorporated into long-term capital planning at the highest level of management. Here is a look at the issues involved, and the dangers of paying too little attention to facilities management.

Your Real Age

Dr. Michael Roizen wants to help you reverse factors that age you prematurely.

By: Lisette Hilton
Date: March 2009
Source: Success Magazine

Dr. Michael F. Roizen was consulting with patients in the mid-1980s when he began to see the value of using the real-age tactic to motivate them to quit smoking. Roizen, an internist and anesthesiologist, remembers telling his patient, Simon, that smoking made him eight years older. Simon replied, “I can’t be 57.” The patient, who actually was about to turn 49, went on to say that no man in his family had celebrated a 58th birthday. All had died by 57.

Quality First

Private sector initiatives inform government effort to control escalating use of high-tech diagnostic imaging.

By: Lisette Hilton
Date: November/December 2008
Source: America’s Health Insurance Plans

A report released in June by the U.S. Government Accountability Office analyzes a dramatic upswing in the use of high-tech diagnostic imaging in Medicare Part B and recommends strategies to help Congress safely curb spending on imaging services, many based on radiology benefit management programs already in place at private health insurance companies.